To negotiate is the capacity-always illuminated-of achieving, the desired success and is necessary to say, that there are two possibilities only: To lose control, which is the worse scenario. And to gain control.
To negotiate, is to have control. To have control, is to be a leader. This does not mean to subdue. This means, to be able to reveal the maximum glory, of every form of communication and mutual satisfaction.
The negotiator, must be pure, because the negotiated object is always intangible. The true negotiation is, to accept what we point to as correct, good, satisfactory, complacent, necessary, useful, dominant, inevitably unique, real and beneficial.
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